Customer service is that awkward thing that few companies really do right. And it is the least expensive thing any company can do to build customer loyalty, it is the best and most cost effective advertising, but why do companies spend so little time training and managing the customer service skills of their staff. “We believe that when we are doing business with a company, that company should have our interests in mind not the bottom line. Keeping our customers thrilled so that they want to do business with us again and even more than that they want to tell their friends about how great the experience was is an elusive goal” says Dave Fuller. Below is an excerpt and a link to the full article.
- - Thanks, Neal Odom
The keys you forgot to customer service
By Dave Fuller
So what are the keys to customer service that many businesses have forgotten while the good times were rolling?
1. Customers want to be served by people that like people and do their job.
2. Grow a backbone and keep your employees accountable.
3. Figure out how to exceed your customers' expectations.
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