Most small and medium size business do not have massive budgets for marketing success. However it's still possible to promote a small/medium size business when funds are tight, writes Rhett Power of Power Coaching and Consulting. Consider using events to bring the buzz to you, rewarding customers with a referral program and tapping into free PR opportunities. Below is an excerpt and a link to the full article.
- - Thanks, Neal Odom
3 Ways to Market Your Small Business on a Shoestring Budget
By Rhett Power
In an increasingly global economy where competition is fierce and consumer loyalty is fleeting, creating demand is a top priority for most brands. But if you’re a small business with a limited marketing budget, how are you supposed to get the attention of consumers or take market share from competitors with deeper pockets?
As it turns out, there are plenty of ways to do that. Successful marketing can certainly be amplified by a big budget, but it doesn’t depend on one. The truth is that good marketing always contains one key element that entrepreneurs tend to have in abundance and many big brands wish they had more of creativity.
1. Bring the buzz to you.
In-person events bring people together and create opportunities for memorable interactions with customers.
2. Don’t go it alone.
There are probably brands in other industries that you respect and admire. Why not tell them?
3. Get your name in the press.
For companies looking to gain traction or build credibility before a funding round, PR is an essential component of marketing.
Read the full article, click - -